Founded in 2002 by multiple award-winning writer and producer Steven Shehori, Los Angeles-based Sweat Equity Publicity provides affordable, top-tier publicity for businesses, comedians, musicians, actors, feature films, TV & theater productions, charities, and live events across the U.S. and Canada. 


Past and present clients include The Second City Toronto (7 years as their official publicist), The 2018 SCTV Reunion (set to be a feature-length documentary directed by Martin Scorcese), Paula Poundstone, Macaulay Culkin’s Bunny Ears podcast and comedy site, Dark Horse Comics, Devil’s Due Comics, 30 Rock’s Judah Friedlander, Evil Dead: The Musical, The 2018 Burbank Comedy Festival, The 2018, 2019, and 2020 Toronto Screenwriting Conference, The Red Cross Tsunami Relief Fund, and several WWE Hall of Famers.

If you’re considering hiring a publicist for your next production, we'll be happy to work out a rate and a strategy that’s right for your needs.


Rather learn how to do your own publicity? No problem at all: We offer affordable one-on-one and group seminars in person and via  Zoom and Skype.


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